Posts tagged Twitter

Twitter Update from Chirp

Twitter held their annual developer conference called Chirp on April 14-15th, and it gathered quite a crowd. I recently came across a great summary of Twitter’s latest stats, collected and published by Ben Lorica, a Senior Analyst in the Research Group at O’Reilly Media. Thanks Ben!

Here are some of the key take-aways:

1. Number of registered users: 105,779,710 (1,500% growth over the last three years.)

2. Number of new sign-ups per day: ~ 300,000 (More recently, 60% of new accounts were from outside the U.S.)

3. Number of new tweets per day: 55 million

4. Number of unique daily visitors to the site twitter.com: ~ 180 million. (That’s actually dwarfed by the traffic that flows through twitter’s API – 75% of traffic is through the API.)

5. Number of API requests per day: 3 billion

6. Number of registered apps: 100,000 (from 50,000 in Dec/2009)

7. Number of search queries per day: 600 milion

8. Twitter’s instance, of their recently open-sourced graph database (FlockDB), has 13 billion edges and handles 100,000 reads per second.

9. Number of servers: “… in the hundreds”

10. BlackBerry’s just released twitter app accounted for 7% of new sign-ups over the last few days

11. A NY Times story gets tweeted every 4 seconds.

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Social Media Revolution

Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.

The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.

“Over 96% of Generation Y-ers have joined a social network.”

“Social media has overtaken porn as the #1 activity on the web.”

“1 out of 8 couples married in the U.S. last year met via social media.”

“Facebook added over 100 million users in less than 9 months”

“iPod application downloads hit 1 billion in 9 months”

“If Facebook were a country, it would be the 4th largest.”

“80% of companies use LinkedIn as their primary tool to find employees.”

“The fastest growing segment on Facebook is 55-65 year-old females.”

“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”

“YouTube is the second largest search engine in the world.”

“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”

“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”

“25% of search results for the world’s top 20 largest brands are links to user-generated content.”

“34% of bloggers post opinions of products & brands.”

“People care more about how their social graph ranks products and services than how Google ranks them.”

“78% of consumers trust peer recommendations. Only 14% trust advertisements.”

“Only 18% of traditional TV campaigns generate a positive ROI.”

“25% of Americans in the past month said they watched a short video … on their phone.”

“35% of book sales on Amazon are for the Kindle.”

“24 of the 25 largest newspapers are experiencing record declines in circulation.”

“More than 1.5 million pieces of content are shared on Facebook daily.”

Still think social media is a fad?

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Update: Disqus Replaces IntenseDebate for Comments

Apologies to all my readers for being unable to post comments over the last couple weeks. I tried to get the IntenseDebate system online (customer service was helpful and easily reached via Twitter/email); however, although it seemed that comments were being accepted by the commenting system, they were mysterious vanishing into the Internet abyss.

I made the switch to Disqus and I couldn’t be happier. Not only does it have a much easier integration process, but it also has a richer set of tools and options for commenting, sharing/social and UI/UX elements.

Once again, if you had tried to post a comment in the past (but were unable to do so), please take this opportunity. You can now easily sign-in through Facebook Connect, Twitter, OpenID, Yahoo!, Disqus or as a Guest.

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Leaving Comments Just Got Easier!

For as long as I have had this blog online, one of my strongest concerns was the friction (caused by Wordpress and anti-spam tools) preventing my readers from easily leaving comments on my blog.

Now, thanks to an excellent plug-in called IntenseDebate, anybody can now leave comments by signing in through Facebook, Twitter, OpenID, WordPress or IntenseDebate. The plug-in also has some great sidebar tools that dynamically generate a list of the most popular blog posts (ranked by number of comments received) and recent comments received.

If there had been a comment that you wanted to make in response to a previous article, but were turned off by the process involved, I now invite you to participate in those discussions.

To my readers: Thank you all for subscribing and I’m looking forward to the additional conversations that result from these changes. Have a great weekend!

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