I am tough on companies when it comes to developing a sexy UI/UX and I am super-impressed with the new Facebook 3.0 application for iPhone. I heard the hype and it was all right. Facebook has gone Twitter-esque, boasting a very easy to use and navigate news feed that drops pictures, videos, links, comments and basically anything else, right into view. Shown below is a screenshot of the first page you see when logged into the application. very easy and intuitive to navigate downward, flip to the main menu (by clicking the top-left icon), update your status or even click the camera button to upload (or take) a picture or VIDEO!

Here is the new MENU screen (below). Simplicity is king and Facebook nailed it. Each feature seems to work well and I didn’t encounter any errors or bugs in my testing thus far.

A while ago Facebook added the functionality of adding your own phone numbers to your contact information. Here you can really see that “phonebook” feature paying off. Facebook leverages this information by allowing you to simply tap a contact and choose a phone number that you’d like to dial. Simple as that. Enjoy your new phonebook, everyone.

I’m really looking forward to push notifications. That’ll really jazz up this rich(er) iPhone app.