Posts tagged metrics

Personal Metrics for 2010

In the early days of 2010, I have undertaken a few new year’s resolutions. One of these resolutions is to record and track a number of daily activities and fitness metrics. I was incentivized to do this by Brad Feld, whose 2009 metrics were pretty impressive! In 2010, I am going to be tracking the number of books and magazines I read (and their genre, of course), workouts (broken down by type) and logging net time as well as unique instances, daily mood (or “feeling today”) and number of hours of sleep logged. I’ve also set goals in each of these categories and I’m excited to see how the presence of a tracking mechanism affects my net performance and my choices of what I do with my ever-decreasing spare time.

There are a few tools that can help to keep track of this data for you such as Daytum, but that requires a $4/month fee; I simply created a Google Spreadsheet with inputs on one tab and a dashboard of progress on another – an economy version of sorts. Let me know if you want a copy.

Some more granular tools can keep track of some specific details if you are really into this stuff. For example, a company called Zeo has a product for $249 that tracks minute details of your night’s sleep such as time in REM and disturbances and can upload data to it’s website for further analysis and coaching on how to get a better night’s sleep; I’d love to try it, but I heard it was only semi-effective. There are also plenty of tools to track running including a suite of pedometers, GPS-enabled units and embedded heart rate monitoring to ensure that you maintain an ideal cardiac output during your workout. No need to venture into more detail here. Let me know your favourite tools that you use to track your life, workouts and whatever else you track!

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iPod Touch Users Love Their Apps

In AdMob’s July 2009 monthly metrics report, a special section on iPhone, iPod Touch and Android app usage showed the results of a 1,000-person survey to find our more about their interaction and download behavior with apps.

A couple highlights:

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
  • More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
  • Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
  • iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
  • Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month

There is a supplemental presentation that includes all of the data from the surveys for those who are interested to dig into the details.

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Viral Marketing Whitepaper

Viral marketing can be a huge asset to the launch and sustained growth and success of any product or business.

I am in the process of creating a whitepaper that brings in proven strategies as well as specific case studies of successful viral marketing efforts. The whitepaper will also cover more specific strategies centered around mobile App Stores and effective utilization of Facebook Connect and Facebook application pages. Lastly, it will contain a bible of social media strategies.

I kindly ask all of you to share any viral strategies that you have used to-date, along with key dates and timelines, screenshots, verbiage used in messaging, and key metrics (user growth, #downloads, etc…) achieved from the strategy.

Please leave comments below, or DM/@ me on Twitter with links to your story, my username is @jsookman. I will be tracking posts with the #UbiquitousVC hashtag, so please use it!

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