Posts tagged Marketing
I just finished reading a very interesting article/story written by Marcus Watkins, who is the creator of PodTrapper. The article discusses his experiences and lessons learned in developing, pricing, marketing and selling his first mobile application on the BlackBerry platform. It was published June 22, 2009; so it’s still recent and very relevant.
Here is an overview of what it covers (taken from the article):
– Look and Feel
– It’s the Network
– Background Apps/Memory
Pricing the App
Selling the App (Retailers)
– BlackBerry App World
Sales Post-App World
Dealing [or not] with other companies
For all those BlackBerry developers out there. I hope you have had the chance to check out the App Store and apply for distribution through it’s channel; it can be extremely valuable. If you want to learn more about it, check out my blog post on the BlackBerry Partners Fund Blog called “The Next Wave: Mobile Applications and the BlackBerry Application Storefront,” which discusses some specifics about developing for BlackBerry App World.
Some BlackBerry developers (and outside observers) have recognized that there are some kinks in the process of getting onto BlackBerry App World. Kevin Talbot, co-manager of the BlackBerry Partners Fund, identifies some key issues plaguing BlackBerry App World and invites developers and others to comment and add their thoughts about what RIM can do to fix App World.
If you have just submitted an application, or are planning on developing an application soon, make sure to apply for the 2009 BlackBerry Partners Fund Developer Challenge.