Posts tagged Facebook

Facebook 3.0 on iPhone Review

After waiting for the Apple App Store to load … and it took a while … I finally updated my Facebook application for my iPhone. I’m sure Apple was getting slammed by everyone itching for the Facebook 3.0 upgrade.
I am tough on companies when it comes to developing a sexy UI/UX and I am super-impressed with the new Facebook 3.0 application for iPhone. I heard the hype and it was all right. Facebook has gone Twitter-esque, boasting a very easy to use and navigate news feed that drops pictures, videos, links, comments and basically anything else, right into view. Shown below is a screenshot of the first page you see when logged into the application. very easy and intuitive to navigate downward, flip to the main menu (by clicking the top-left icon), update your status or even click the camera button to upload (or take) a picture or VIDEO!

Here is the new MENU screen (below). Simplicity is king and Facebook nailed it. Each feature seems to work well and I didn’t encounter any errors or bugs in my testing thus far.
A while ago Facebook added the functionality of adding your own phone numbers to your contact information. Here you can really see that “phonebook” feature paying off. Facebook leverages this information by allowing you to simply tap a contact and choose a phone number that you’d like to dial. Simple as that. Enjoy your new phonebook, everyone.
I’m really looking forward to push notifications. That’ll really jazz up this rich(er) iPhone app.
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socialDeck Platform Demo

socialDeck, the creators of Shake & Spell on iPhone, Facebook and BlackBerry, have just launched a new demo on their website that discusses the various components in their technology platform and how it looks and feels across form factors.

The demo shows how the gameplay stays consistent across device types, and features such as their “trash talk wall” (or “chat”), leaderboards and social discovery engine all work.

For convenience sake, I’ve simply embedded the video below (view it at socialdeck):

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Viral Marketing Whitepaper

Viral marketing can be a huge asset to the launch and sustained growth and success of any product or business.

I am in the process of creating a whitepaper that brings in proven strategies as well as specific case studies of successful viral marketing efforts. The whitepaper will also cover more specific strategies centered around mobile App Stores and effective utilization of Facebook Connect and Facebook application pages. Lastly, it will contain a bible of social media strategies.

I kindly ask all of you to share any viral strategies that you have used to-date, along with key dates and timelines, screenshots, verbiage used in messaging, and key metrics (user growth, #downloads, etc…) achieved from the strategy.

Please leave comments below, or DM/@ me on Twitter with links to your story, my username is @jsookman. I will be tracking posts with the #UbiquitousVC hashtag, so please use it!

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