Startup Life » behavior http://www.startuplifeblog.com Technology. Startups. Venture Capital. My Life. Thu, 20 Oct 2011 15:41:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 iPod Touch Users Love Their Apps http://www.startuplifeblog.com/2009/08/27/ipod-touch-users-love-their-apps/ http://www.startuplifeblog.com/2009/08/27/ipod-touch-users-love-their-apps/#comments Thu, 27 Aug 2009 17:20:00 +0000 Josh Sookman http://www.startuplifeblog.com/2009/08/27/ipod-touch-users-love-their-apps/ In AdMob’s July 2009 monthly metrics report, a special section on iPhone, iPod Touch and Android app usage showed the results of a 1,000-person survey to find our more about their interaction and download behavior with apps.

A couple highlights:

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
  • More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
  • Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
  • iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
  • Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month

There is a supplemental presentation that includes all of the data from the surveys for those who are interested to dig into the details.

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