Social Media

Twitter Update from Chirp

Twitter held their annual developer conference called Chirp on April 14-15th, and it gathered quite a crowd. I recently came across a great summary of Twitter’s latest stats, collected and published by Ben Lorica, a Senior Analyst in the Research Group at O’Reilly Media. Thanks Ben!

Here are some of the key take-aways:

1. Number of registered users: 105,779,710 (1,500% growth over the last three years.)

2. Number of new sign-ups per day: ~ 300,000 (More recently, 60% of new accounts were from outside the U.S.)

3. Number of new tweets per day: 55 million

4. Number of unique daily visitors to the site twitter.com: ~ 180 million. (That’s actually dwarfed by the traffic that flows through twitter’s API – 75% of traffic is through the API.)

5. Number of API requests per day: 3 billion

6. Number of registered apps: 100,000 (from 50,000 in Dec/2009)

7. Number of search queries per day: 600 milion

8. Twitter’s instance, of their recently open-sourced graph database (FlockDB), has 13 billion edges and handles 100,000 reads per second.

9. Number of servers: “… in the hundreds”

10. BlackBerry’s just released twitter app accounted for 7% of new sign-ups over the last few days

11. A NY Times story gets tweeted every 4 seconds.

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Social Media Revolution

Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.

The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.

“Over 96% of Generation Y-ers have joined a social network.”

“Social media has overtaken porn as the #1 activity on the web.”

“1 out of 8 couples married in the U.S. last year met via social media.”

“Facebook added over 100 million users in less than 9 months”

“iPod application downloads hit 1 billion in 9 months”

“If Facebook were a country, it would be the 4th largest.”

“80% of companies use LinkedIn as their primary tool to find employees.”

“The fastest growing segment on Facebook is 55-65 year-old females.”

“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”

“YouTube is the second largest search engine in the world.”

“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”

“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”

“25% of search results for the world’s top 20 largest brands are links to user-generated content.”

“34% of bloggers post opinions of products & brands.”

“People care more about how their social graph ranks products and services than how Google ranks them.”

“78% of consumers trust peer recommendations. Only 14% trust advertisements.”

“Only 18% of traditional TV campaigns generate a positive ROI.”

“25% of Americans in the past month said they watched a short video … on their phone.”

“35% of book sales on Amazon are for the Kindle.”

“24 of the 25 largest newspapers are experiencing record declines in circulation.”

“More than 1.5 million pieces of content are shared on Facebook daily.”

Still think social media is a fad?

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DemoCamp 25 Toronto Roundup

DemoCamp is a concept that started 4 years ago in the Bubbleshare office boardroom. It is a forum for startups to share ideas, code and development tips at a “safe” venue within the community. Now at DemoCamp 25, audiences topped 450 people as they filled up an entire auditorium-style classroom at Ryerson University – pretty impressive. Check out the Flickr photos.

The theme of this DemoCamp was social gaming, with a few other social applications thrown into the mix. All the presentations were very interesting, but I have selected a few that stood out in my mind:

Gurbaksh Chahal (gWallet)

Gurbaksh gave an inspirational talk on entrepreneurship to the crowd, basing the majority on his life story and how he sold his first two companies for $40 million and then $300 million respectively. CEOs, take a look at his 9 entrepreneurship lessons. His new venture, gWallet, provides the next generation virtual currency platform for social media including social gaming, virtual worlds, mobile platforms, abandoned shopping carts and microtransaction environments. Essentially, it is another offer network that is looking to diversify itself from the realms of OfferPal and the like. It was great to see gWallet in action in one of the subsequent demos during the evening.

Albert Lai (Kontagent)

It’s always good to see Albert. I’ve had a beat on Kontagent for a while now, and I still love what they are doing. If you’re developing a social Facebook app, there is no excuse for not using Kontagent, unless of course you have no desire to really know what your users are doing and how best to improve the growth and distribution of your application across the social network. Kontagent really drives down to better understanding the Life-Time Value (“LTV”) of a user based on your Average Revenue Per User (“ARPU”) less the cost of acquiring an individual user – and Kontagent gets very granular so that you, the developer, can determine which sources of traffic tend to monetize well across your social application. If you haven’t heard of Kontagent, check it out.

Greg Thomson (Tall Tree Games)

Greg seemed to be in fine form last night. He demoed their latest game called FishWorld, which was a stellar rip of Zynga’s (and other) aquarium-based games. It was stellar not because Zynga does it to everyone else, but because it went above and beyond other aquarium-style games. Greg and the company really thought through the game mechanics and the game player’s psychology to maximize revenue-making opportunities. One of the best quotes that he said during his presentation was to “Create a problem for your users and sell them back a solution.” For example, in FishWorld the tanks constantly get dirty, but the game offers a suckerfish for $2 that will keep your tank clean and will prevent you from having to do maintenance on the fish tank to keep it clean. Another very smart move was to sell a shark, a premium and monetizable fish that people think are “cool” to have in their tank, but the shark eats other fish that users will then have to replace through coins or credits. In short, great game mechanics. Check it out! You will learn a lot by studying this game.

Greg Balajewicz (Realm of Empires)

Realm of Empires looks like a pretty engaging game where users can build relationships with each other, strategize, and plan their schemes of “virtual world domination”. They have build the company without many game mechanics for increasing monetization, as that did not seem to be their motivating force; these nice guys actually created a “fair” game where users can genuinely compete on skill and strategy – you are not able to buy your way to the top. While very refreshing from a user game-play point of view, it will be interesting to see how this pans out from a business operations standpoint. I think there is lots of potential for growing revenues in this company and that a great business mind could join this team and together they can really cash-in.

There were a few other demos by Oz Solomon (Social Gaming Studios), Joel Auge (HitGrab), Mark Zohar (Scenecaster) and Roy Pereira (ShinyAds.com), and while interesting, they weren’t inherently social games, which I set out to cover in this post. Feel free to check out my reviews from DemoCamp 21 (July 2009).

If you’d like a more in-depth review of your game or game mechanics, flip me a note and I’d be glad to take the time chat, understand your game / mechanics and review it in a subsequent post.

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ExtremeU Pitch Day

Last Thursday, I had the opportunity to attend ExtremeU Pitch Day, put on by Extreme Venture Partners (EVP). The attendance was filled with VCs, Angels, media and members of the EVP team to listen to pitches from the 3 graduates of their first class at Extreme University. Those graduates were Assetize, Uken Games and Locationary.

ExtremeU was a summer technology start-up program that focuses on industry networking, technology mentoring and delivering a product to potential investors after only 12 weeks. The intensive program was led by Farhan Thawar (Dean of ExtremeU), who is also the VP Engineering at Xtreme Labs.

Assetize

Assetize helps Twitter users monetize their content stream by displaying ads from Google AdSense and other ad networks into your Twitter stream. They are hoping to be the AdSense of blogs, but on Twitter. Assetize will share revenue with content publishers (content publishers receive 60%). The company has a content analysis and targeting algorithm as well as an ad-matching algorithm that helps advertisers reach targeted audiences. Since they began coding 3 months ago, Assetize already publishes 15,000 messages per day across all channels and has published approximately 56 million ads to-date. Some early competitors in this space include Sponsored Tweets, Ad.ly and Magpie.

Uken Games

Uken Games, founded by Chris Ye and Mark Lampert, creates social games. Their first game is called SuperHeroes Alliance and is based on the Facebook platform, they have also recently launched an iPhone version of the application (with data synced on the server-side so that you can play the same game across platforms). Since their launch in March 2009, they have amassed 130,000 total users and over 50,000 monthly active users (MAUs). Even in their early days, they have found that people will pay for virtual goods for a whole host of reasons, and that a couple of users even spent over $2,000 to compete against others in the system. So far, they have been working hard to build their “Adaptive Game Engine” and they plan to use this the churn out more game in more verticals (that will remain nameless due to confidentiality). Look out for some more interesting games from Uken.

Locationary

Locationary is an interesting and massive undertaking, taken-on by Grant Ritchie, to create “The World’s Place Database … Created by You.” Essentially, the company is trying to create the Wikipedia of the YellowPages by crowdsourcing the information and subsequent updates and generating incentive through game mechanics and point-scoring systems.  So far the company has cataloged over 100,000 places. Locationary has ambitious goals (I like to see that) of having 15 million placed indexed within the next 12 months and 100 million places indexed within 2 years. This is a very difficult space and I wish the company good luck in getting the public to be their puppeteer!

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