Archive for March, 2010

Please Help Support Camp Oochigeas

Thus far, 2010 has been a year of self-awareness for me. First, I kicked-off the year by deciding to track my workouts, number of books read, hours of sleep and how I’m feeling each day. So far it’s been a very rewarding and enlightening experience (let me know if you want a copy of my Google Doc I’m using to track everything). However, as Q1 is wrapping-up, I have already seen my workout pacing decrease as my day-to-day responsibilities increase. I didn’t like this one bit. To re-prioritize exercise within my lifestyle, I have committed to running a 10km race in 41 days. I have neither ran 10k nor raced in any event previously. Wish me luck.

Sporting Life 10k For Kids with Cancer
The Sporting Life 10k is scheduled for May 2, 2010 and is supporting Camp Oochigeas, a camp for children with cancer. With no government funding, Camp Oochigeas relies on the generosity of volunteers, donors, community participants and the Hospital for Sick Children to provide year-round programs for children affected by childhood cancer at their campsite in Muskoka and at no cost to their families. I am personally raising at least $250 (update: at least $500) for this charity — please support me in my fundraising efforts.

Gearing-up: Nike + iPod
To get in-gear for the 10k, I joined Nikeplus.com (my profile page) and consulted their “coach”. Unfortunately, Nikeplus only offers a 12-week program — not 42 days (as at yesterday) — so I figure I’ll follow the first 5.5 weeks of the program to get in-shape for the big run. Yesterday, I was assigned my first run from coach — I had to run 4.82km! Talk about being thrown into the deep-end. So, I ventured to the University of Toronto gym to run the indoor track with my Nike + iPod sensor and iPhone to track my progress.

Although I had to walk for a few periods of time, here are my net results for run #1:

  • Distance: 4.82km
  • Duration: 30:42
  • Pace: 6′22″ /km
  • Fastest Kilometer: 5′42″
  • Calories Burned: 371

If you join Nikeplus, add me as a friend (username: jsookman).

More Details on the 10k Race
It is Canada’s easiest and one of the fastest downhill 10k’s (a good starter, I think…), and it runs right down the middle of Canada’s most famous street—Yonge Street! The start line is four blocks south of Sporting Life (at Yonge & Roselawn). From there, the course heads south on Yonge Street all the way to Richmond Street. It then turns west on Richmond, south on Peter/Blue Jays Way past Gretzky’s to Front St. The course then goes west along Front, south on Bathurst, west on Fort York Blvd. to finish! See the map below.

Course Map/Overview

Once again, please consider contributing to Camp Oochigeas. It is performing miracles for these children.

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Social Media Revolution

Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.

The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.

“Over 96% of Generation Y-ers have joined a social network.”

“Social media has overtaken porn as the #1 activity on the web.”

“1 out of 8 couples married in the U.S. last year met via social media.”

“Facebook added over 100 million users in less than 9 months”

“iPod application downloads hit 1 billion in 9 months”

“If Facebook were a country, it would be the 4th largest.”

“80% of companies use LinkedIn as their primary tool to find employees.”

“The fastest growing segment on Facebook is 55-65 year-old females.”

“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”

“YouTube is the second largest search engine in the world.”

“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”

“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”

“25% of search results for the world’s top 20 largest brands are links to user-generated content.”

“34% of bloggers post opinions of products & brands.”

“People care more about how their social graph ranks products and services than how Google ranks them.”

“78% of consumers trust peer recommendations. Only 14% trust advertisements.”

“Only 18% of traditional TV campaigns generate a positive ROI.”

“25% of Americans in the past month said they watched a short video … on their phone.”

“35% of book sales on Amazon are for the Kindle.”

“24 of the 25 largest newspapers are experiencing record declines in circulation.”

“More than 1.5 million pieces of content are shared on Facebook daily.”

Still think social media is a fad?

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Toronto Startup Digest

I am proud to announce that I’ve recently become a co-curator of the Toronto [Startup Digest], joining Will Lam in curating a weekly list of the highest quality tech/startup events in Toronto. [Startup Digest] has spread like wildfire from Silicon Valley to locations around the world and I’m excited to be joining the team.

As a long-standing recipient of the Silicon Valley [Startup Digest], I was always pleased with the quality of events that were mentioned in the curated list emailed once each week. The Toronto [Startup Digest] will maintain this quality and will include and highlight the top tech and entrepreneurship events in the Greater Toronto Area (and Waterloo). We won’t cover all of the events, only the best ones!

Here are 5 things that [Startup Digest] will accomplish:

1. We want to promote the entrepreneurial lifestyle and the culture of DOING, to help change the world into a better place.

2. We want to strengthen the pre-existing entrepreneurial communities no matter how small or large they currently are

3. We want to create stronger bonds between entrepreneurs through relevant events where the startup community physically meets each other.

4. We want to promote the cross-pollination of ideas and people that would not otherwise interact.

5. We want to empower the leaders in these startup communities and give them the tools and inspiration to create a huge difference.

(view source)

If you would like to subscribe to the weekly [Startup Digest], please register online.

Otherwise, if you are running an event in Toronto (GTA) or Waterloo, please leave the details in a comment below, email me or contact me on twitter. If the event is targeting rock stars, it’ll get on the list!

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ngmoco’s “We Rule” Gamername Exchange

ngmoco:) recently launched a new mobile social game for iPhone called “We Rule”. It relies on a freemium revenue model allowing users the option to accelerate their in-game success purchasing “mojo”. Mojo is We Rule’s in-game virtual currency that allows users to instantly perform actions – rather than waiting a specified period of time – that result in gaining coins, a secondary form of in-game currency that is used to purchase new items. ngmoco used a similar revenue model (centered around saving time) in their last game, Eliminate Pro.

We Rule has a built-in social layer, which is actually pretty good for users that have already found their friends. However, finding friends and other gamers isn’t easy. As Canadians join the “We Rule” beta, many gamers are left looking to find other users and have turned to forum sites and paid sites to exchange data (gamernames, current levels, businesses owned and open) on becoming in-game friends to help one another outperform the competition.

Better than turning to forums, which require signing up (and sometimes associated fees), feel free to use the comments section below to list your information to exchange with others.

This is the preferred format for exchange:
Plus+ ID: sook
Level: 14
Open Businesses: 16

Gamers: Please feel free to check back in and leave a new comment (or exchange request) as you find your number of customers decreasing.

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