Archive for August, 2009
In AdMob’s July 2009 monthly metrics report, a special section on iPhone, iPod Touch and Android app usage showed the results of a 1,000-person survey to find our more about their interaction and download behavior with apps.
A couple highlights:
- Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
- More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
- Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
- iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
- Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
There is a supplemental presentation that includes all of the data from the surveys for those who are interested to dig into the details.
In researching the online and mobile worlds of virtual goods and avatars, I came across this interesting presentation by a consulting firm called +8* (Plus Eight Star) on Slideshare. It’s amazing how many things have been pioneered by those countries (largely Korea and Japan) that took so long to make it to the US.
I particularly like the reference to South Park.