Archive for June, 2009

Lessons from a BlackBerry App Developer

I just finished reading a very interesting article/story written by Marcus Watkins, who is the creator of PodTrapper. The article discusses his experiences and lessons learned in developing, pricing, marketing and selling his first mobile application on the BlackBerry platform. It was published June 22, 2009; so it’s still recent and very relevant.

Here is an overview of what it covers (taken from the article):

Introduction
BlackBerry Platform
Development
Look and Feel
It’s the Network
Background Apps/Memory
Pricing the App
DRM
Selling the App (Retailers)
Handango
Direct
MobiHand
BlackBerry App World
Initial Sales
Marketing
Sales Post-App World
Dealing [or not] with other companies
My Customers
Conclusion
Topic Outline

For all those BlackBerry developers out there. I hope you have had the chance to check out the App Store and apply for distribution through it’s channel; it can be extremely valuable. If you want to learn more about it, check out my blog post on the BlackBerry Partners Fund Blog called “The Next Wave: Mobile Applications and the BlackBerry Application Storefront,” which discusses some specifics about developing for BlackBerry App World.

Some BlackBerry developers (and outside observers) have recognized that there are some kinks in the process of getting onto BlackBerry App World. Kevin Talbot, co-manager of the BlackBerry Partners Fund, identifies some key issues plaguing BlackBerry App World and invites developers and others to comment and add their thoughts about what RIM can do to fix App World.

If you have just submitted an application, or are planning on developing an application soon, make sure to apply for the 2009 BlackBerry Partners Fund Developer Challenge.

Happy developing!

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Top 100 Networked VCs

As a follow-up to a prior post, Global VC Blog Directory (blogs written/managed by over 100 VCs), I found an excellent on TechCrunch that discusses the Top-100 Networked VCs.

If you’re fundraising, or thinking of fundraising, I highly suggest that you take a look at these firms.

Here are the top 10:
1. Draper Fisher Jurvetson
2. Sequoia Capital
3. Accel Partners
4. Intel Capital
5. First Round Capital
6. Dag Ventures
7. New Enterprise Associates
8. Kleiner Perkins Caufield & Byers
9. Benchmark Capital
10. Ron Conway

(via TechCrunch; full article here.)

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Apple Keynote at WWDC

No doubt there is some excitement going on at the WWDC. So far (and I will do my best to keep updating this post) this is the list of notable feature upgrades they have made to the iPhone OS 3.0:

iPhone OS 3.0
3.0 Software is FREE for all iPhone owners and $9.95 for touch owners (and available on June 17th)

New Business Models (entrepreneurs, take notice) – In-Application Billing! Finally!!!
Push Notifications!
Cut/copy/paste. Works across all apps
Tethering is now supported.
MMS now available.
Want to undo? Just shake the phone.
Adding Spotlight: now search across your entire phone, apps and details within apps!
iTunes: Rent and purchase movies right from the phone!
iTunesU now also on phone.
HTML5 support in Mobile Safari. Javascript 3X faster.
Autofill
Users can play your own music (from your library) inside applications
You can also send a “remote wipe” command to wipe your data remotely! (with MobileMe)
Login and it will show you a map of where your phone is located! (with MobileMe)

Random Stats:
40,000,000 iPhones/touches sold already
1,000,000 SDK downloaded

iPhone 3GS
“s” stands for “speed”
Up to 3 times faster than the 3g model
iPhone 3GS has a new camera (3.2 megapixel)
Video capturing is now possible on the iPhone 3GS!
30 frames per second with auto focus, exposure control, and more

Oh … and either iPhone 3.0 can show you real-time health information (with proper accessories, of course):

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Viral Marketing Whitepaper

Viral marketing can be a huge asset to the launch and sustained growth and success of any product or business.

I am in the process of creating a whitepaper that brings in proven strategies as well as specific case studies of successful viral marketing efforts. The whitepaper will also cover more specific strategies centered around mobile App Stores and effective utilization of Facebook Connect and Facebook application pages. Lastly, it will contain a bible of social media strategies.

I kindly ask all of you to share any viral strategies that you have used to-date, along with key dates and timelines, screenshots, verbiage used in messaging, and key metrics (user growth, #downloads, etc…) achieved from the strategy.

Please leave comments below, or DM/@ me on Twitter with links to your story, my username is @jsookman. I will be tracking posts with the #UbiquitousVC hashtag, so please use it!

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